Industry
Travel / Content Platform / Destination Discovery
Content
GoWesternChina
A large-scale travel content platform focused on Western China destinations, routes, attractions, and trip planning. Visit the live site at https://gowesternchina.com.
Project Overview
Website Type
Content-rich travel platform
My Role
Site structuring, category planning, frontend implementation, content presentation design
Scope
Multi-section responsive platform covering destinations, itineraries, services, and travel resources
Status
Live
The Goal
The goal of GoWesternChina was to build a stronger travel discovery platform around Western China while handling a large amount of content gracefully.
What I Worked On
Large-scale information architecture
Homepage planning for a multi-section travel platform
Responsive frontend development
Navigation and category structure for content depth
Launch-ready implementation for a growing content ecosystem
Highlights
Broad destination and route coverage
Structured content for travel planning and discovery
Strong homepage hierarchy despite high content volume
Responsive layout across content-heavy pages
Designed to support future growth in articles, routes, and resources
Design and Build Thinking
The challenge was to create a scalable travel platform that supports both inspiration and practical planning.
I focused on homepage hierarchy, clearer navigation paths, and modular content sections so the platform could grow without losing usability.
More Context
Explore the Live Site
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